> My opinion (http://pen-and-ink.ca/the-heading-1-challenge/) is that H1 > should describe the content of the page, not the business name. I concur with that. The same goes for the title, as both are very important for search engine listings. It is a great brand experience if your name and tagline appears as the result text of any page a search engine lists, but tells me nothing about the content, which is why I wouldn't follow it. Don't let the brand stand in the way of people finding your content. Brand names as keywords only work for known brands or in ebay listings. -- Chris Heilmann Book: http://www.beginningjavascript.com Blog: http://www.wait-till-i.com Writing: http://icant.co.uk/