[thelist] Email: Newsletter Programs

[Steven Streight]

My company does email permission double opt-in marketing for clients, so I
share our experience now.  We've learned that the newsletter must be (1) not
too frequent (2) full of practical tips and links to great relevant sources
(3) focused on what customers want, and NOT exclusively on what you want (
i.e., sales, seminar registrations) (4) unsubscribe rates are high for
boring, PR type newsletters.

On 2/6/07, Tris <beertastic at gmail.com> wrote:
>
> 12all RULES!!!
> That's y technical opinion... :p
>
> On 06/02/07, Julian Rickards <julian.rickards at gmail.com> wrote:
> > I had a recent question like this. The recommendations were 12all (
> > http://www.activecampaign.com/12all/) and the following below.
> >
> > [1] http://www.campaignmonitor.com/
> > [2] http://www.mailbuild.com/
> > [3] http://www.freshview.com/
> >
> > On 06/02/07, j s <jslist at sbcglobal.net> wrote:
> > >
> > > A department at work would like to get a program to help them generate
> > > nice professional looking newsletters and help them manage the email
> > > list.  Any suggestions?  I'm not sure they are too graphically gifted.
> > >
> > > Thanks
> > > Jess
> > > --
> > >
> > > * * Please support the community that supports you.  * *
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> > >
> > > For unsubscribe and other options, including the Tip Harvester
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> > > Workers of the Web, evolt !
> > >
> >
> >
> >
> > --
> > Website: http://jrickards.ca
> > Blog: http://pen-and-ink.ca
> > E-mail: julian dot rickards at gmail dot com
> > --
> >
> > * * Please support the community that supports you.  * *
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> >
> > For unsubscribe and other options, including the Tip Harvester
> > and archives of thelist go to: http://lists.evolt.org
> > Workers of the Web, evolt !
> >
>
>
> --
> When a person can no longer laugh at himself, it is time for others to
> laugh at him.
> Thomas Szasz
> --
>
> * * Please support the community that supports you.  * *
> http://evolt.org/help_support_evolt/
>
> For unsubscribe and other options, including the Tip Harvester
> and archives of thelist go to: http://lists.evolt.org
> Workers of the Web, evolt !
>



-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com