[thelist] Email: Newsletter Programs

[Steven Streight]

Nobody wants an "experience" in their email inbox. They want a quick
question, request, news update, discount coupon, info about sales and
special events.

Pictures, unless showing a product for sale, are worthless distractions.

There. I throwed down.

On 2/6/07, Hassan Schroeder <hassan.schroeder at gmail.com> wrote:
>
> On 2/6/07, Steven Streight <steven.streight at gmail.com> wrote:
> > I get newsletters on usability, info architecture, marketing, ecommerce,
> > publicity and they all use words only.
>
> <paraphrase>"I mainline my geek-juice! YAHHH!!"</paraphrase>  :-)
>
> OK, but back in the consumer-space world, small company or large,
> it's about creating an engaging *experience* for the customer.
>
> Horses for courses, as they say.
>
> --
> Hassan Schroeder ------------------------ hassan.schroeder at gmail.com
> --
>
> * * Please support the community that supports you.  * *
> http://evolt.org/help_support_evolt/
>
> For unsubscribe and other options, including the Tip Harvester
> and archives of thelist go to: http://lists.evolt.org
> Workers of the Web, evolt !
>



-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com