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[Steven Streight]

Sell insurance with photos? My wife works at a major national insurance
company. They use more words and numbers, hardly any pictures, except stock
photos of the types of business (dry cleaners, hospitals, etc.) they insure.

On 2/6/07, Joel D Canfield <joel at streamliine.com> wrote:
>
> > What on earth do you need
> > pretty pictures for? Help me understand.
>
> pretty pictures are an integral part of legacy marketing efforts.
> getting corporate buyoff on text only marketing would be virtually
> impossible in the US.
>
> look at the really successful companies you'd like to emulate. do they
> sell with pictures, augmented by words, or by words alone?
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-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com