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[Joel D Canfield]

> Sell insurance with photos?

I'll echo what's already been said: think outside your own experience,
to that of non-geeks. honest.

> photos of the types of business (dry cleaners, hospitals, 
> etc.) they insure.

uh, those would be, pretty pictures, yes?

really, do you envision exactly that example 'advancing' to the point
that their website/print/whatever uses no images whatsoever?

I don't. A picture, the right picture, is still worth a thousand words.
And always will be. 

joel