[thelist] Email: Newsletter Programs

[Joel D Canfield]

> Nobody wants an "experience" in their email inbox.

nonsense. there. I throwed back.

> They want a quick
> question, request, news update, discount coupon, info about sales and
> special events.

and I want it pretty, as do many others. not mutually exclusive.

> Pictures, unless showing a product for sale, are worthless 
> distractions.

aaagh! not. not. not.

purchase decisions are emotional, not just rational. if you contend that
words are equally as emotionally evocative as images, you are wrong.

take that.

joel