[thelist] Email: Newsletter Programs
Steven Streight
steven.streight at gmail.com
Tue Feb 6 15:54:45 CST 2007
Lousy rates and pretty pictures VS. good rates and no pictures.
With insurance, the numbers tell more of a story than any picture. It's the
numbers that make the sale. NOT pictures.
On 2/6/07, Steven Streight <steven.streight at gmail.com> wrote:
>
> Sales of what? What is this newsletter, of the thread''s originator,
> trying to sell? You don't buy insurance from a vendor because they use a big
> mountain or a caveman or a swimsuit beauty in their ads.
>
> The pictures grab attention on TV and print. They clutter in some online
> venues, and in newsletters. Not always. Just more than we care to admit.
>
> We cannot assume that pictures are always helping to sell something.
>
> And I don't give a rat's ass what all the big companies are doing, since
> they tend to imitate each other and not innovate, and less accountability
> for ROI or ROT on many efforts, no offense, just the nature of bureoucracy
> and committees, etc.
>
> :^}
>
> On 2/6/07, Luther, Ron <Ron.Luther at hp.com> wrote:
> >
> > Steven Streight noted:
> >
> >
> > >>Have you tested a graphic heavy version with a text only, or graphic
> > lite, version?
> >
> > I don't do newsletters. Have I tested different designs with my users?
> > Yes.
> > Have I actively persued different UI alternatives with my user base
> > instead
> > of leaving that to chance? Of course. No biggie. I think we pretty
> > much
> > all do that to a greater or lessor degree. Some more formally. Some
> > more
> > informally. I think we're all in the choir on that one.
> >
> >
> > >>But Geiko using pictures in a TV commercial is not the same as what
> > user want in an email newsletter.
> >
> > Correct. It was a comment on the assertion about not being able to use
> > photos to sell insurance ... and you'll note I specifically referred to
> > their print ads instead of their TV or radio ads in order to speak to
> > 'photo' and not 'audio' or 'video'. Yes Virginia the insurance industry
> >
> >
> > (and just about everyone else too) uses photos in their advertising.
> > [Ever seen a Prudential 'rock'? A Hartford 'hart'? I picked on Geico
> > - but they are far from the only insurer using imagery in their ads.]
> >
> >
> > >>Keep in mind: this is NOT an attack on visuality, artists, pictures,
> > graphic design, etc.
> >
> > Bzzzt! I disagree. That appears to be exactly what this is Steven
> > ... an assertion disparaging the value of images in advertising ...
> > a pretty darn untenable assertion in my book - but I'm not an 'ad' type.
> >
> > >From what I've seen in this thread the stated purpose of the newsletter
> > under
> > discussion is 'marketing'. (There can be other purposes for
> > newsletters.
> > There could be one (without graphics) relating recent scientific
> > findings
> > for the past week in Endocrinology, for example.) The newsletter under
> > discussion
> > in this thread, however, seemed aimed at promoting sales. An area where
> >
> >
> > liberal use of graphics and photos would be germane.
> >
> >
> > Peace out,
> > RonL.
> > --
> >
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> >
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> > Workers of the Web, evolt !
> >
>
>
>
> --
> Steven Streight aka Vaspers the Grate
> Web Usability. Blog Revolution. Ecommerce.
>
> steven [dot] streight [at] gmail [dot] com
>
> http://www.vaspersthegrate.blogspot.com
>
--
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.
steven [dot] streight [at] gmail [dot] com
http://www.vaspersthegrate.blogspot.com
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