[thelist] different country spellings and searches

[Birdie]

Here's something that a client has asked me that I have never thought of
before.

British people spell jewellery like this.

If my client wants to market her products in the US where they spell it
jewelry, will this greatly effect searches in say google ?

And how do you get around this in your text ?

Is it something you just have to live with ?

 

TIA

Lisa