The discussion of social media has been fairly interesting - I'd add to these a few recommendations of commentaries on social networking: Danah Boyd's talk on the use/history of social networks from this year's Aspen Institute festival: MySpace & Facebook Phenomena: How Youth Engage With Networked Publics http://www.aifestival.org/audio-video-library.php?title=432&action=full_info There were also some intriguing podcasts that came out of this year's SXSW festival, including one on the use of social networks as a marketing vehicle. Check out the 2008 SXSW podcasts feed: http://feeds.feedburner.com/SXSWpodcasts for more information. HTH, Matt Bernhardt.7 at osu.edu