[thelist] Link Text and SEO

[Fred Jones]

Someone contacted me and asked me to change the text of a link on a
site of mine that links to his. The link now says something like Acme
Inc. He wants me to use the text:

Professional Doo-Hickey Design and Manufacturing -- Acme Inc.

He says that the text matters for SEO in Google.

Is this right? I ask b/c I want to know and also because we don't
really want to change the text in the site--all the other links are
simple like IBM, Ford, Kellogg's. To have his a whole phrase would
sort of stick out. But he's a friend of the owner, so if he's right,
we might do it to help his SEO.

Thanks!