[thelist] Blog URLs - single blog domain or multiple?

[Bob Meetin]

Randal Rust wrote:
> On Thu, Aug 20, 2009 at 1:43 AM, Gersten, John<JGERSTEN at lchb.com> wrote:
>   
>> It's not that blogs are bad at all, quite the contrary. The concerns relate to possibly shooting ourselves in the collective digital foot vis a vis search engine friendliness/optimization and to potentially confusing some visitors
>>     
>> If the issue is around the idea of multiple blogs, then consider
>> giving each of them a unique name...
>>
>> www.example.com/aviation-law/
>> www.example.com/environmental-law/
>>
>> ...not only does this provide a usable path for the person visiting
>> the site, it stuffs keywords into the URL. I have not seen any
>> statistics, but my thought would be that a subdomain is a bit more
>> difficult for someone to remember if they don't have it written down.
>>
>> My experience has always been that if you do right by usability, you
>> will do right by organic search engine rankings.
I would stay with the simplest implementation such as your example and 
avoid subdomains.  However from what I have read on the SEO forum I 
follow (highrankings.com), keyword-rich URL's don't do much for SEO 
purposes.  It's sure easier to remember and easier on the eyes, but as 
they will get bookmarked anyhow, does it matter?  Usability rocks either 
way.

I "just" implemented for the first time corephp's multi-user wordpress 
blog component for joomla on one of my sites.  By default the only 
differentiation is a different ID. So long as whatever blog application 
you use includes the ability to customize the page title and description 
you should be fine.  -Bob