[thelist] One website for an author or separate website for a book?

[Joel Canfield]

I've written 10 books. I started out with a separate (simple) site for each
book. When an author has only one book, it's a good idea. Some people will
be fans of the author, some will be fans of the book. Get the two groups
aware of the other possibility.

As the author develops a catalog, it's better marketing to simply create
fans of the person, not any individual book. Having 4 or 7 or 10 books
listed on a single site is far more likely to impress than having that many
separate sites, simply because they'll all be in one place.

Short version: to begin, do both. When he has enough books that he feels
like it's "a lot of books" then aggregate.

joel

On Wed, Aug 29, 2012 at 5:32 PM, Nan Harbison <nan at nanharbison.com> wrote:

> Hi All,
>
> I am working on a website for an author, lifebeyonddeath.net, his book
> will
> be published in the fall. Someone suggested to him that the book should
> have
> a website. I disagree with that. What happens when he writes more books? He
> has a separate site for each book? That would certainly mean some duplicate
> content that the search engines would see, as well as just being too spread
> out. Most authors have one site for all the books they have written.
>
> This site is getting 300-400 hits per day, so why make people find a new
> site?
>
> Does anyone have any thoughts about this?
>
> TIA
>
> Nan
>
>
>
>
>
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Joel D Canfield
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