[thelist] SEO optimization

[Nan Harbison]

I tried this:
https://www.google.com/search?q=site:concordmass.com
It just comes up as a regular Google search and the site did come up. Does
this just mean that Google is aware of the site?

I did all the stuff suggested by the Google starter guide over a year ago on
this site.

Should they use a URL with their inn name in it? Does that matter? Right now
hawthorneinnconcord.com redirects to concordmass.com. But
thehawthorneinn.com is available, maybe that is better?

Thanks,
Nan

-----Original Message-----
From: thelist-bounces at lists.evolt.org
[mailto:thelist-bounces at lists.evolt.org] On Behalf Of Sarah Adams
Sent: Wednesday, April 24, 2013 9:41 AM
To: thelist at lists.evolt.org
Subject: Re: [thelist] SEO optimization

> The B and B is The Hawthorne Inn, but their URL is 
> http://www.concordmass.com Of course another inn owns 
> hawthorneinn.com, but I keep telling them that hawthorneinn 
> (hawthorneinnconcord.com, concordhawthorneinn.com)  needs to be in 
> their URL, that concordmass.com is very confusing.
>
> The second one is
> http://www.mopssuperiormaids.com
> which needs more content, I know that.
>

They are there:
https://www.google.com/search?q=site%3Aconcordmass.com&ie=utf-8&oe=utf-8&aq=
t&rls=org.mozilla:en-US:official&client=firefox-a
https://www.google.com/search?q=site%3Amopssuperiormaids.com&ie=utf-8&oe=utf
-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
You can get this by searching:
site:yourdomain.com

So it is more a question of where they are showing up (if at all) for the
key words you type in.

The best thing you can do for SEO is have good content which uses the
appropriate key words and/or phrases frequently, but without stuffing them
in there unnaturally. The second best thing you can do is have good quality
links from other sites that are easily found using Google. There are lots of
great SEO resources out there, such as Google's SEO Starter Guide:
http://bit.ly/10zkQKa
Be wary of the unscrupulous SEO sites and consultants, there are tons of
them. I highly recommend subscribing to the High Rankings newsletter if SEO
is or will become a significant part of your job:
http://www.highrankings.com/newsletter/

Sarah
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