> The 2ndary links are called sitelinks and they are found in webmaster > tools, they only appear if the site ranks first for that keyword, strong > click through rate and high organic traffic. Not sure if that's precisely correct. See: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334 http://www.hochmanconsultants.com/articles/sitelinks.shtml Fred