[Javascript] Banner Ad scripts

[Håkan Magnusson]

Well, I would probably use one of the following approaches.

a) Display a random banner, but let those with higher percentage 
(clients who pay more) have a bigger chance of being displayed. This 
way, all your banners will in theory be shown and the more 'important' 
ones will be shown more often.

b) Do it server side, and keep track of the current session and what ads 
have already been displayed. This might provide a more 'stable' rotation 
of the banners if you don't mind fiddling with server side stuff.

The problem with a) is of course that you wish to have the rotating 
process predictable. But with a working formula to calculate the current 
ad based on percentage et cetera, you can always explain to the 
clients/advertisers that their ad has say a 9% chance of showing up 
every time the page is loaded. Would this be sufficient?

Regards,
H

Tim Makins wrote:

> I think the whole process would have to be monitored and predictable, so
> that advertisers know they are getting a fair share of the display time.
> These are all just guesses, as I haven't done anything like this before, but
> my feeling is that I would assign a certain percentage of the total to a
> particular ad, depending on how much they had paid. So the script would have
> to rotate through a collection of banners, showing each one according to
> what percentage had been allocated to them.
> 
> These are my initial thoughts - someone who has already done this may want
> to make some comments about the logic or whatever...
> 
> Tim in Ireland.
> 
> 
> ----- Original Message ----- 
> From: "Håkan Magnusson" <hakan at backbase.com>
> To: "[JavaScript List]" <javascript at LaTech.edu>
> Sent: Wednesday, March 17, 2004 1:32 PM
> Subject: Re: [Javascript] Banner Ad scripts
> 
> 
> 
>>Well, this could be done in a number of ways, depending on what you
>>want. Sometimes you want different ads to be displayed on different
>>times of the day, for example, and sometimes you just want to display a
>>random ad out of a collection of ads whenever page is fetched.
>>
>>If you could elaborate on exectly what you want, I might have a few
>>ideas for you.
>>
>>Regards,
>>H
>>
>>
>>Tim Makins wrote:
>>
>>
>>>Does anyone have any advice for good banner-advert cyling scripts -
>>>basically, I want to set up a rotating series of banner ads on a new
>>>website, but haven't done this before. Any comments, or recommendations
> 
> ?
> 
>>>Tim in Ireland.
>>>
>>>
>>>PS Happy St.Patricks Day !!!
>>>
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>>
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