[thechat] viral marketing...

[Joe Crawford]

spinhead wrote:

> Just clarifying: 'viral marketing' means, I tell one person (or state the
> message one time) and expect it to spread exponentially (or whatever) as
> opposed to the 'tell everyone' method, which means, um, tell everyone.


think "word of mouth."

as opposed to regular old tv advertisements.

the classic example was hotmail - it was[1] free, easy, and 
fundamentally a good product - and each and every time you used it your 
mail had the hotmail url attached. now *that* is viral marketing.

	- joe <http://artlung.com/>

[1] note the use of the past tense there.