[thechat] Good use of web for restaurants

Martin Burns martin at easyweb.co.uk
Fri Jun 28 05:27:01 CDT 2002


On Friday, June 28, 2002, at 11:23  am, Madhu Menon wrote:

>> aha - so *you're* the person who prefers BA...
>>
>> Actually, for International, BA are pretty good. Just not on anything
>> UK-internal.
>
> How on earth did they conclude that they're the "world's favourite
> airline"
> anyway?

Their ad agency told them so. Or they told their ad agency.

It's a convenient, non-disprovable line which does the customer
psychology job without getting them into trouble with the Advertising
Standards Authority.

Cheers
Martin
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