[thechat] More consultancy name changes

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Fri Jul 19 04:59:03 CDT 2002


Memo from Martin P Burns of PricewaterhouseCoopers

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Turns out they've chosen 'Braxton'
http://news.bbc.co.uk/hi/english/business/newsid_2137000/2137532.stm
<http://www.dc.com/obx/pages.php?Name=intro_newname&seshid=327c77ad64c93612e7519d7e0e769254>
(ignore the bit about "make sure your sound is on" - there's nothing
worthwhile on it)

Dull dull dull. And they didn't buy
http://www.braxton.com
they're using
http://www.braxtonglobal.com
which has ye olde NetSol under construction page.

Did no-one teach them how to launch a brand?

Cheers
Martin




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Subject:    [thechat] More consultancy name changes


Apparently, Deloitte are looking at heading down the "Monday:" path.

http://www.theregister.co.uk/content/28/26257.html

    if you thought that rebranding was simply a matter
    of two hours with a flip-chart and several bottles
    of cheap cider (as seems to be the case with Monday:),
    think again.

Love it.

Paul


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