[thechat] KPMG Consulting changes name to BearingPoint
Madhu Menon
webguru at vsnl.net
Thu Oct 3 05:26:01 CDT 2002
http://www.washingtontechnology.com/news/1_1/daily_news/19131-1.html
From the "could be worse - what if it were BO and not BE?" department:
<quote>
KPMG Consulting Inc. is renaming itself BearingPoint Inc., a change that
takes place immediately, the company announced Oct. 3. The New York Stock
Exchange of the freshly-named enterprise will be "BE."
"In BearingPoint, we created a brand that reflects what our clients say
they value most: a business partner who helps them set direction, gain
access to the right information, transfer knowledge, and achieve results
for their long-term success," said Linda Rebrovick, chief marketing officer
of BearingPoint.
</quote>
Good to see that at least *now* they've decided to do things like help
partners set direction, transfer knowledge, and achieve results. With that
sad old name earlier, they didn't do any of that. :p
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Madhu Menon
Internet User Experience Consultant
Content * Interfaces * Usability * Net Strategy
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