[thechat] Its Awfuwwy Kwiet Awound Here

[Martin Burns]

On 12 Jan 2007, at 23:11, Hassan Schroeder wrote:

> Martin Burns wrote:
>
>> Yeh, Becks the player is pretty good. But the reason he's going to LA
>> (and why Galaxy are so happy to be diverting a chunk of their
>> sponsorship cash his way) is as a Brand, he's huuuge.
>
> mmmmm -- perhaps in the UK and Europe,

...and Asia, and South America.

> but here? I doubt that the
> majority of the primary 'merkun sports audience -- the NFL, NBA,
> MLB fans -- even recognize the name, much less care. :-)

True, but as someone who
a) really, really, really gets brand building (or at least his  
advisors do :-) )
b) Happens to already be mates with much of Hollywood, and will be  
neighbours rsn
I can see le brand du Becks growing pretty quickly.

Cheers
Martin

--
 > Spammers: Send me email -> yumyum at easyweb.co.uk to train my filter
 > http://www.nuclearelephant.com/projects/dspam/
Sell Cloth Nappies from your website:
http://www.purpur.co.uk/announcing-purpur-associates