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[Luther, Ron]

Matt Warden 'splained me:

>>His real job is making sure you think he is wildly successful so that
>>you'll buy his books and take his courses. As it happens, he is wildly
>>successful in selling books and courses.


Ah!  Thanks Matt.

I've only seen the guy's name associated with all the big Apple conference stuff so I kind of assumed he was some kind of senior VP there or something and wondered why he seemed to have enough free time to post stuff every 8 seconds.

I coulda looked him up and checked it out ... but I didn't.  My bad.


Have Big Fun!
RonL.