[Theforum] Re: newsletter vs. new article notification (was Re: [Theforum]evolt IA)

[Hugh Blair]

I'm coming into this conversation a little late - working away from the
net all day - but I think rudy has the best solution to this issue.

I see this as telling the subscribers that we've "split" thelist and this
offshoot is giving them these benefits: 1- thelist will be more 'on-topic',
2- those that don't care for these notifications *can* drop off this new
list.

One thing more that can make it more palatable, include a link in the
announcement email that the user can click on and immediately, without
entering any more info, be unsubscribed from the new list.

just my $.0175 (been dealing with tax rates today ;) )

-Hugh

> -----Original Message-----
> [mailto:theforum-admin at lists.evolt.org]On Behalf Of rudy
> Subject: Re: [Theforum] Re: newsletter vs. new article notification (was
> Re: [Theforum]evolt IA)
> 
> take a positive approach
> 
> "good news! today we are offering evolt subscribers the added convenience
> of blocking those annoying article announcements that until today were sent
> to thelist!  these announcements are now being routed to a new list called
> thearticles!!  if you wish to continue receiving these announcements, you
> don't have to do anything!!  how easy is that!?!  and if you really really
> don't need the article announcements -- for example, the evolt site is your
> home page, and/or you pop over there several times a day already -- then
> just go to http-la-de-da-evolt.org and unsubscribe!!"
> 
> done and done, nobody has to follow up, conversion rate will be in the high
> nineties, and we can push the announcement service to other outlets
> 
> rudy