[thelist] OT advertising impotence rant (was: open source development network)

martin burns martin at members.evolt.org
Tue Aug 22 11:20:42 CDT 2000


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At 15:47 22/08/00, dave gray wrote:
>i don't like being advertised at. i won't buy something because i saw it
>on tv or because i saw it on a banner ad. like tv advertisements that
>actually contain some value to me besides lifeless promotion, however, i
>will watch a banner ad if it entertains me or is skillfully done. like
>that sun breakout applet :)

Yup - interruption marketing, one [small] step above spam.

Have a look at Seth Godin's "Permission Marketing" for a better, relationship-
based approach.

Cheers
Martin
________________
Martin Burns, Content Management Consultant
tel: +44 (0)778 068 6418
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