[thelist] scrolling news tickers

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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The only place for them is if the data they're displaying *genuinely*
updates on a moment by moment basis (and is short too, so each
datum fits in a single ticker-width), and you don't want/expect users
to hit refresh every few seconds.

Funnily enough, live shareprices are about the only thing which falls into
this category (Auctions too, maybe) ie the data which the ticker interface
was developed for.

Funny that.

Cheers
Martin





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Subject:  [thelist] scrolling news tickers




What I want to know is is there a good reason to use a ticker? If you go to
a site with a ticker, do you bother to read through all of the items and
actually *use* it? Are there successful and useable tickers out there?

Any thoughts supporting a pro-ticker mindset would be appreciated.

Performing tickerectomies with pride since 1997.



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