[thelist] process question: hi-end multimedia sites

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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Return on Investment. The core criterion for almost all commercial
clients - "Is it worth spending the money to do this". There are a range
of ways of calculating this, and there are more factors involved than
"more sales".

There's lots more info in the book cited below.

Cheers
Martin




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Subject:  RE: [thelist] process question: hi-end multimedia sites



What's ROI?

-----Original Message-----
From: martin.p.burns at uk.pwcglobal.com
[mailto:martin.p.burns at uk.pwcglobal.com]
Sent: Friday, February 09, 2001 5:32 AM
To: thelist at lists.evolt.org
Subject: RE: [thelist] process question: hi-end multimedia sites




Memo from Martin P Burns of PricewaterhouseCoopers

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**Call centres**
    * Higher productivity
    * Increased customer satisfaction

**CMS interfaces**
    * Higher productivity
    * Fewer errors

Shopping sites just have a more visible usability impact on
RoI.

More info in "Cost Justifying Usability" (Bias, Mayhew et al):
http://www.amazon.co.uk/exec/obidos/ASIN/0120958104/martin043

Cheers
Martin


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