[thelist] charging for SE placement?

Rachell Coe rachell at coeville.com
Mon Apr 2 14:17:51 CDT 2001

I learned about Search Engine placement at the same time I was learning 
design and so occasionally offer it to clients I design for.  However, I 
must say that it is incredibly boring (I consider it the laborers 
equivalent to shoveling gravel), and the Search Engines algorithms are 
constantly changing so you are always scrambling to make sure your clients 
rankings don't fall.

It is made doubly difficult if you haven't designed the site yourself 
because to make the pages 'Search Engine friendly', certain things need to 
be done to them -- which could effect the existing design.  I would 
research it very carefully before you decide to take it on because it is an 
ongoing project, and success is iffy.

Some good sites to go to:

Software you may need:
WebPosition Gold Professional Edition ($349.00)

My Pricing:
If clients just want to have their pages submitted and ranking reports run, 
I charge $35.00 per month.
If they want me to actually optimize their site and actively promote it on 
a monthly basis, then I charge a set-up fee of $50.00 per keyword/keyword 
phrase, and $25.00 per month after that per keyword/keyword phrase -- this 
also includes nightly submissions and ranking reports.

Usually I try to encourage my clients to buy the promotional software 
(WebPosition gold) and promote their sites themselves (I even offer to 
train them), but unfortunately most don't want to do that.

Good Luck!

At 11:44 AM 4/2/01, you wrote:
>A prospect client came to me today, asking about SE registration and
>placement for his existing site (not made by me).
>I have never sold SE placement as a separate service before, so I am not
>sure how to charge.
>How do you charge for things like this? Hourly? By SE? Some other way? And
>what are the price ranges for such a service?
>Shoshannah Forbes
>Hebrew services for site owners http://www.bool.co.il
>Moderator, site builder forum http://forums.nana.co.il/forum.asp?id=17
>Personal site: http://www.forbes.co.il
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Thank you!

Rachell Coe
<mailto:rachell at coeville.com>Rachell at coeville.com
(541) 607-9170

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