[thelist] Do women view web pages differently from men?

Natalie Klein nkle at lle.rochester.edu
Thu Apr 5 14:51:50 CDT 2001

I was recently usability testing a flash timeline (very small group) and I 
ran into something very similar. The women found my text links much more 
easily than the men. I also found that the men asked for more bells and 
whistles. The first comment when they sat down at the machine was "Is there 
going to be music?"

Another interesting item was the relationship of passive and active verbs 
in the text link. My link was originally "How does it work?" Nobody saw it. 
It didn't matter where it was on the screen, the size, or the color. When I 
changed the link to "Show me how it works" (active verb) I started getting 
an ~80% click through rate.

Very interesting...


Natalie Klein
Illustrations Department
Laboratory for Laser Energetics
University of Rochester
250 East River Road
Rochester, New York 14623-1299



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