[thelist] Amazon to take over Borders.com

Johannah Hubal johannah at hubal.com
Wed Apr 11 08:39:29 CDT 2001


Amazon, Borders to Relaunch Borders.com Web Site
By Reuters, 4/11/2001

NEW YORK -- No. 1 Internet retailer Amazon.com and Borders Group, the second
largest U.S. bookseller, have struck an agreement to relaunch Borders'
e-commerce site.

Financial terms of the deal were not disclosed, and the companies said it
would have no impact on financial guidance previously issued by either

The relaunched site, expected to make its debut in August, will feature
Amazon.com's books and music offerings, including compact music discs,
videos and DVDs, the companies said. Amazon.com's Web site will continue to
operate independently.

The deal mirrors one that Amazon struck with U.S. toy retailer Toys R Us
Inc. (TOY.N) last year. It not only boosted the toy seller's weak online
presence but also won praise from industry watchers who were concerned about
Amazon's ability to succeed in new product areas.

As part of its deal with Borders, Amazon.com will provide inventory,
fulfillment, site content and customer service for the site. The site will
still offer content unique to Borders.com, including store location
information and in-store event calendars.

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