[thelist] logo delivery & bmp settings

[Sara Waters]

Hi Amanda,

I'm a former print designer. The most important thing you can give the
client is an .eps file in *vector* format - created in Illustrator,
Freehand or the like. These can be converted into any size for
Photoshop, and are the appropriate format for print work. Photoshop
files are nearly worthless, unless you're using some of the new vector
capabilities in version 6 (each time you resize the logo it degrades in
quality). 

I include at least 3 .eps files: one with the logo in spot colors (PMS),
one with the color converted to cmyk, and one with RGB colors for web/on
screen use. 

If I do include bitmap files, I make them in .tif format so Macs can use
them, too.

Hope that helps,

Sara


> I'm just wrapping up a logo project and I wanted to double-check what I
> ought to send to a client.
> 
> Here's what I'm thinking: an .eps with a few sizes of the logo included, a
> .psd just for the heck of it and a .bmp file for use in Word documents,
> power-points etc.