[thelist] HTML in email

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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While I can't help but agree with the 'email is for text' corner,
what a lot of CRM implementations do (ideally for users who
haven't stated a preference...) is send the 1st email as normal
text with the addition of one bit of HTML:
<img src="http://domain.com/tracking/pix.gif?trackingid
height="1" width="1" alt="">

If the tracking ID appears in the server logs, they're able
to see HTML.

Of course, you'd always give the user the option to change from
whatever the current format is...

Cheers
Martin




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Subject:  Re: [thelist] HTML in email


At 12:12 PM 6/20/01 , you wrote:
{ . . .}
>What i'm looking for is a way to check if HTML is switched on or off and
>then display text or HTML version (thus avoiding any
>ugly emails that will drive our prospects to the firm next door) .
>
>thx, jelle

Someone please correct me if I'm wrong . . .

but wouldn't that require *some type* of executable being sent in a . .
for lack of a better term . . .  Query Mail that would look at the users
settings and report them back to you (your server)?

WOW. You think scrambled HTML E-Mail is bad (HTML E-mail in general sucks
in my opinion - but I'm trying not to mention that) wait until you see the
response(s) from sending THAT "message".

Obviously, all this is just my opinion . . . but I would respectfully
suggest you save formatting for display, and use e-mail for communication.
The whole planet will thank you for it in the long run :-).


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