[thelist] Putting keyword meta tags in Include files

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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Matt

I'm not sure that's what Sharon was asking - what I heard was
the thought that the SE spiders would index the files which
get included into the main page as separate files, not when
they're included into the main pages.

Sharon? Did I hear right?

If so, then I don't know if it would be particularly successful as
the engines will also look for the page's *real* content, and as
the includes don't have any, won't rank them particularly highly.

Also, I'm not sure if a link from an SE directly to your includes
would add a lot of value...

*however*, as a method of managing common content like
some of the meta tags across your whole site, then includes
make a lot of sense.

Cheers
Martin

<tip class="meta data"
Want a standard methodology for describing information about
content?
http://www.dublincore.org/
has it for you.
Works for HTML and RDF/XML which is nice.
A formal description for its use in HTML is at
http://www.ietf.org/rfc/rfc2731.txt
</tip>



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Subject:  Re: [thelist] Putting keyword meta tags in Include files


Sharon F. Malone wrote:
>I recently read a marketing article where this was suggested as a viable
>alternative ... that search engines spider meta tag Includes. So, they're
>saying that your keywords would be found just as effectively as if you had
>listed them individually on each of your pages (the only way I've ever
>seen).

Yes, it works for me. My .shtml files pull in the meta tags from a separate
include file. I assume these meta tags are getting read by the search bots,
because the side menu on every page of my site (pleonasm.com) is pulled in
via SSI too, and that menu content is getting indexed at Google and other
search engines.


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