[thelist] RFI -- CommunityExplorer

[Martin]

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Bruce Heerssen wrote on 13/7/01 4:20 pm

>1. Use traditional media for advertising (print, radio, TV).
>2. Purchase advertising on popular sites.
>3. Develop a good search engine placement program.
>4. Enter into a link-exchange/banner exchange program.
>5. Create *opt-in* mailing lists for your site.
6. PR
7. Word of mouth
8. Target better
9. Having a good site to start with

In your 1st day of your marketing 101 course, you learn
that the 4 basic elements of marketing a product/service are:
* Product (or service)
* Price
* Place (includes channel)
* Promotion

Why is it that when we're talking about site marketing, the
last element is the one almost exclusively discussed?

Cheers
Martin

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_______________________________________________
email: martin at easyweb.co.uk             PGP ID: 0xA835CCCB
       martin at members.evolt.org      snailmail: 30 Shandon Place
  tel: +44 (0)774 063 9985                      Edinburgh,
  url: http://www.easyweb.co.uk                 Scotland