[thelist] How often to redesign
Paul Rollo
paul at argoim.com
Fri Sep 7 08:22:24 CDT 2001
Not only excessive but crazy I would venture. But I think his motives are
correct. You've got loads of information on there, but my advice would be
to spend resources on developing a design which can be regularly updated
with stories, commentary, news items all of which will cumulatively collect
to form a great resource for visitors, interesting not just informative,
and will provide multiple entry points to the site for users coming
directly from a search engine which has crawled and indexed your pages.
Design wise, you could seasonally adjust your site to add variety but it is
important from a branding and usability perspective to keep the site using
a familiar design and navigation system without adjusting unnecessarily.
Just a thought,
Paul.
At 08:30 07/09/01 -0400, JenniferE at mif.com wrote:
>My boss thinks our corporate web site should be redesigned on a regular
>basis (like every quarter or 4 months) to "keep it interesting". I think
>this is excessive. For one thing, we do have people hit the site on a
>regular basis for online tracking
>features, and I think they would like to have more consistency than
>that. And I just don't think changing that often is necessary. What are
>your opinions?
>
>Web site: http://www.mif.com
>
>Thanks, Jennifer
>
>
>
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