[thelist] How often to redesign

Paola Kathuria paola at limitless.co.uk
Mon Sep 10 12:17:34 CDT 2001

travis forden wrote:
> Jennifer wrote:
> >Web site: http://www.mif.com - "keep it interesting".
> i don't know if the site still does it, but webcrawler (www.webcrawler.com)
> used to change the site around a little for different holidays. the
> masthead would acquire spiders and pumpkins at halloween, turkeys and
> pumpkins for thanksgiving, etc. i found this to be pretty cool.

I was going to suggest something like this too.  Yahoo (I think) and
Google (definitely) have holiday/seasonal graphics.  The user-interface
remains the same but the logo/buttons are embelished (and thus still
recognisable).  As others have said, regularly redesigning the
whole user-interface will likely be confusing and annoying to regular

Google only do it with their logo (probably because it's the
really their only site graphic and have archived them on a
charming page: http://www.google.com/holidaylogos.html

The trick is to make the graphics which vary have the same filename
and pixel dimensions as the normal graphics so that no pages/templates
have to be changed when you copy them into the graphics dir on the
web site.

Perhaps another way of making things interesting is to include
personalisation and/or customisation features.  I had a play with
"Yahoo! Groups" this weekend; you can choose design themes (change
colours and graphical buttons) or simple colour schemes, as well
as change page layout (number and position of columns) and content
(add/remove "modules").  See http://my.yahoo.com/?myHome

Other ways of engaging visitors is to offer some content in e-mail
form, for instance if you have regular features or a notification
service if that is appropriate for your content.


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