[thelist] web site registration

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Wed Oct 31 12:54:05 CST 2001

Memo from Martin P Burns of PricewaterhouseCoopers

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What he said, but also I worked on a site last year
which burned UKP30m of shareholder money, and in part
failed because of this very reason (the rest was poor usability).

If launching like this is bad enough, demanding registration
from existing users is worse.

Unless you have magnet content, or a combination of publically
available summaries & registration-dependent detail, together with
a *super* slick registration process, you can wave bye-bye to your


To:   thelist at lists.evolt.org

Subject:  Re: [thelist] web site registration

What kind of content are you offering? People will register if the content
premium or in some way unique, but otherwise they're just as likely to go
elsewhere. I don't mind doing it for the New York Times, for instance, but
wouldn't do it to check the weather at my local NBC TV Station affiliate
Maybe that's a bad example, but you get the point.

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