[thelist] I'm Back!

[McCoy, Alan]

True. Thanks for the info!

Alan

> -----Original Message-----
> From: martin.p.burns at uk.pwcglobal.com
> [mailto:martin.p.burns at uk.pwcglobal.com]
> Sent: Thursday, November 01, 2001 9:30 AM
> To: thelist at lists.evolt.org
> Subject: Re: [thelist] I'm Back!
> 
> 
> 
> Memo from Martin P Burns of PricewaterhouseCoopers
> 
> -------------------- Start of message text --------------------
> 
> Hey Alan
> 
> Good to see you back!
> 
> Small addendum to your tip - be very careful about what expectations
> you set when you bring your creative director along, lest the 
> client start
> assuming that they're going to get all the 'off the top of 
> the head' ideas
> before they've been through the normal creative and pragmatic 
> filtering
> process.
> 
> Make sure anything that the creative person says is very, very heavily
> caveated
> before (preferably by them) before they say a word.
> 
> Bluesky thinking which gets into the client's head tends to 
> be very, very
> expensive. Although as long as it's expensive for the client 
> and not for
> you,
> that's not too bad.
> 
> Cheers
> Martin
> 
> 
> To:   thelist at lists.evolt.org
> 
> 
> Subject:  [thelist] I'm Back!
> 
> 
> It's good to be back!
> 
> 
> All you project managers...bring your creative director along with you
> on the preliminary meeting with the client. When the client starts
> talking about what they want on their site, the your creative 
> person can
> immediately start dreaming up ideas, without having the client's needs
> filtered through you first.
> 
> 
> 
> --------------------- End of message text --------------------
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