[thelist] IA - Visio Tricks - Menu Templates

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Mon Nov 5 17:48:18 CST 2001

Memo from Martin P Burns of PricewaterhouseCoopers

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Absolutely this discussion belongs here - it's about working
in this medium, right?

So it belongs here.

<tip type="usability testing">
Do not ever allow your usability testing to become market research
(and particularly a focus group).

Usability testing asks a different question: "Is this thing we are
*easy to use*", rather than marketing's "Do you *like* this thing we are

Although the testing methodology is somewhat like Direct Marketing
testing - it measures behaviours, not opinions.


To:   thelist at lists.evolt.org

Subject:  Re: [thelist] IA - Visio Tricks - Menu Templates

There also seems to be the a bit of overlap between sigia-l and CHI-WEB. I
often find the same discussion at both places. Part of this could be
because "pure" information architecture suffers from an identity crisis.
Where does IA begin and end? I prefer to look at IA as just one component
of the user experience. I'm not sure that it's enough by itself.

Does this discussion belong here? I don't see many IA, UX topics discussed
on thelist. :(
(and I'd like to change that)

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