Excellent points, so take this as further explanation, not a rebuttal. The existing site was designed by marketing pros under the watchful eye of our Director of Marketing. She and the VP of Marketing are driving and managing the redesign. What we end up with will be a marketing blessed product. The CTO and CEO pretty much stay out of the way and let Marketing do their job. However, we're still a small company, and these two guys (the founders, geniuses, and all-around nice guys) are important to all of us who work here, so if it's possible to create something that meets the appropriate marketing needs without offending their [admittedly limited] color/design sense, that's what we want. So, direct short answer: the CTO and CEO are merely expressing personal opinion which they expect to be taken as just that. The marketing and design folks are merely trying to take their comments into account as far as it WON'T affect good marketing principle. Thanks for helping clarify this. It's important to me to get meaningful feedback, and this really woulda muddied the waters.* Joel at spinhead.com * Muddy Waters' real name was McKinley Morganfield. -----Original Message----- From: thelist-admin at lists.evolt.org [mailto:thelist-admin at lists.evolt.org]On Behalf Of Robert Goodyear Sent: Saturday, November 10, 2001 9:40 PM To: thelist at lists.evolt.org Subject: Re: [thelist] site check - http://www.magisnetworks.com/new2002/index.html Danger, Will Robinson! Danger! > 2. Look and feel - according to the CEO/CTO/BOD the existing > site is > 'sissy.' Note that the new site uses exactly the same colors > and open, airy > feel, so I don't think we've addressed that issue yet. Ideas? > What colors > are less fluffy and sensitive, but would work with the logo > colors (oh look; > the site USES the logo colors - CEO/CTO/BOD don't like the logo > either, but > maybe it could be hidden in a robust, manly site?) This item scares the h*ll out of me. I notice a conspicuous absence of Chief Marketing Officer or Marketing Director or _something_ in the CxO titles you mention whom "...think the site is sissy..." Why does this scare me? Let's look at it from the opposite perspective: if Magis were on the drawing board with a new broadband chip, they would _never_ have the Marketing Officer calling the shots, would they? Now, some input from the CMO would be welcomed from an end-user/integrator/vendor requirements standpoint, but these things would have already been incorporated by the Product Development team, right? The CMO wouldn't come in, look at the schematics and say "man, that signal path looks really inefficient... let's get something more streamlined going on there." The Engineers, Product Developers and Project Managers would probably toss him out and take away his cardkey. My point is that different experts do different things. Your executive team should work in collaboration with your marketing team to do some real discovery of what your target (Consumers? VARs? Hardware Mfg?) demographic and psychographic is really shaped like. Does the CTO understand the subtleties of color and shape and how they subconsciously affect the value proposition of the product and company? Usually not. Just like how a Marketing manager doesn't usually know about chip fab specifics. While each must be conversant in the other's discipline, they have titles for a reason: to denote domain expertise. Looking at the existing website, a designer obviously built the corporate identity and integrated the site design around it in a consistent manner. This can't be the first time the executive team has noticed their identity. Did the designer present the corporate id with a rational defense? There was a specific reason he/she proposed the lowercase workmark, pastel pallette, and consumer-friendly photography in the first place, and obviously it resonated well with the executive team at least *once*. So what's changed? Did they see a competitor's site that was in red and black with an ALL CAPS wordmark logo -- embossed in brushed aluminum? What's driving the 'sissy' reaction? These aren't rhetorical statements, either... I'd really LOVE to know what is motivating your bosses in re their comments. [thelist] is beneficial not only for site critique of work we're all building, but also to discover what prompts a redesign in its early stages... so we can all do a better job of hitting the nail on the head *before* shredding it in critique. Best, /rg __________________________________________________ Do You Yahoo!? Find a job, post your resume. http://careers.yahoo.com --------------------------------------- For unsubscribe and other options, including the Tip Harvester and archive of TheList go to: http://lists.evolt.org Workers of the Web, evolt !