[thelist] Search Engines

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Thu Nov 22 04:16:24 CST 2001


Memo from Martin P Burns of PricewaterhouseCoopers

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Sean

Most search engines (goto is the exception) don't charge any money for your
site being in the index, nor for placing your site high up the index for
relevent
queries.

What money *will* do is accelerate you getting into the index (push you
further up the queue of sites to be spidered) and get you ads on the same
page as the listing. Goto will also push you further up the list if you pay
-
but it's transparent to users as they tell users how much you paid :-)

To make your site search engine-friendly is pretty simple:
1) Be what your audience is looking for (ie have good content)

2) Make sure that the SE spider can understand what your content is about
    by parsing the text. So mark everything up with semantic HTML (ie <h1>
    rather than <p class="bigbold">), make sure that your pages have clear,
    simple titles which say what the page is about, alt-text every image
apart from
    spacers.

3) Pursuade people to link to your site (does wonders for the Google
ranking)

4) Don't, don't, don't feed content to the SE which users can't see. This
includes
    text the same colour as the background and server-side tricks (known as
cloaking).
    These things *will* get you removed from SE indices.

Cheers
Martin


To:   thelist at lists.evolt.org
Subject:  [thelist] Search Engines



What are all the things I need to do to a Web site in order to make it
palatable to Search engines?

How do I go about getting into search engines without paying money?

Is there a quick and easy way?


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