Hooray! No more bloody "click-thru" or "impression"! MSNBC: Online ads take a cue from TV - Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called "surround sessions," the new format lets advertisers target readers exclusively for the duration of a Web site visit. http://www.makovision.com/m/tr.asp?l=1823 Don Makoviney MAKOVISION.COM - Handpicked Internet News For Web Developers http://www.makovision.com/ FREE WebDev/Online Writing Newsletter http://www.makovision.com/subs/