[thelist] how design affects ecommerce

[Jared M. Spool]

aardvark inquired:

> anyone have any good links on how good design increases customer
> confidence with an ecommerce site?  it doesn't need to be a major
> study, just looking for examples...

Well, actually, we have a 2-day course on this topic, called 
Designing for Dollars: Discover How People Buy Online. We also have 
white papers that talk in depth about this.

You can find out both at http://www.uie.com.

We've found that design has a dramatic affect on the success of an 
e-commerce site. For example, we're finding that as much as 50-cents 
of every dollar spent is being left on the table. For a site we've 
recently researched, we're finding that, by making certain design 
changes, we can increase their annual revenues by $200,000,000 (a 50% 
increase).

I'd be glad to talk more about this to anyone who is interested.

Jared

- o - o - o -
Jared M. Spool
User Interface Engineering
242 Neck Road
Bradford, MA 01835 USA
(978) 374-8300  fax: (978) 374-9175
jspool at uie.com   http://www.uie.com

Designing For Dollars: Discover How People Buy Online
Feb 11-12  (San Francisco, CA) -- http://www.uie.com