[thelist] Jakob Nielsen [was Anti-aliasing]

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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...if being 'wierd and interesting' is the brand value, perhaps.

But would you get revisits? Probably not. Consumers would get
their wierd and interesting experience once, and rarely if ever
go back. And that's assuming that you get them to stay long
enough to engage with you and *try* the wierd and interesting
stuff.

Now have some wierd and interesting bits on a site
which has a more general level of usability, and you stand
a *much* better chance of proving an RoI case for a commercial
client (and despite what many advertising people think, clients
want that stuff).

It's *very* different from an above-the-line ad (poster,
TV or radio) which doesn't *need* a consumer's attention and
is repeated many, many times.

And yes, I do have experience with clients which proved that.

Being wierd and interesting for its own sake on an *art* site,
now *then* you're talking.

Cheers
Martin




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Subject:    RE: [thelist] Jakob Nielsen [was Anti-aliasing]


>>= Is it necessary for ALL sites to be as usable and accessible as
possible?
>
>Yes.  Period.  If it gets in the way of people's fun and experimentation
in
>a public forum, then tough.

Ben, you're not an ad man are you?

Many people find solving puzzles fun. If you can make a website that
captivates a visitor from the target demographic and the visitor to
put some effort into figuring out how to navigate the site, and that
visitor spends a longer time on your site and remembers that the
navigation was kinda weird but interesting ... then you've succeeded.


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