[thelist] flash accessibility/usability

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Wed Feb 27 05:24:25 CST 2002


Memo from Martin P Burns of PricewaterhouseCoopers

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Subject:    RE: [thelist] flash accessibility/usability


>I suppose I should explain myself. The site's root page gives the
>visitor the option of Flash or no flash ... once they're in, there's
>no going back.  Search engines only return results for non-Flash
>pages, so that accounts for a few percentages of the no Flash. The
>versions aren't drastically different - the Flash version has Flash
>navigation in a frameset and also the headlines and page headers are
>in Flash. These are the people's choices:

>Flash home page: 62.5 %
>HTML home page: 37.5 %

>other Flash pages: 60.9 %
>other html pages: 39.1 %

>So a slight, but measurable preference for the Flash version.
 ...or to interpret another way, a significant number of those with Flash
*didn't*
want it.

Of course, if the root page is along the lines of:
http://www.guinness-storehouse.com
then it's a far from unbiased test.

Cheers
Martin


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