[thelist] Re: Flash/Liquid Layouts etc

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Thu Feb 28 04:55:01 CST 2002

Memo from Martin P Burns of PricewaterhouseCoopers

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Subject:    [thelist] Re: Flash/Liquid Layouts etc

>Target marketing is the IN thing

Always has been with good marketeers.

>and that group is
>quickly turning into a fast paced, visually hungry younger group. It's a
>wolfpack, and if we don't stay in front with the young they'll leave us
>behind to starve.
Sorry, I'm not sure I understand this. If you mean "To do targeted
marketing you have
to target a young group and this requires Flash" then there's a couple of

1) There are many, many, many potential market segments you can target. The
    really has fractured into fragments which are very small indeed.
2) Young people are vastly more complex than you give them credit. Yes,
there will
    be a subsegment who *only* care about stuff that goes Ping. But that's
only a subsection.

If you mean something else, please say.


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