[thelist] targeting: another dimension

[Andrew Gianni]

After reading through about 70% of the posts, here are the main questions I
get out of the discussion:

1. Can alternative presentation of information using Javascript, Flash etc.
actually improve a visitor's experience on your site and does that improved
experience outweigh the loss imposed by limitations due to the alternative
form of presenation?

2. Given that you have identified your audience, what percentage of loss (if
any?) is acceptable due to implementation of technologies or code that will
not render correctly or at all in browsers?

3. Does it take more time to implement a fully cross-browser,
cross-functionality compatable site, and if so how much and is it worth the
money?

I don't feel like I can do an apt job of consolidating the answers, so if
these questions pique your interest you'll just need to go back and read the
thread.

Andrew

----- Original Message -----
From: "John Dowdell" <jdowdell at macromedia.com>
To: <thelist at lists.evolt.org>
Sent: Monday, March 25, 2002 1:14 PM
Subject: [thelist] targeting: another dimension


> Howdy, it's Monday... I see a long thread here which was obviously of
great
> interest to many, but it's too expensive to scroll through and parse 80+
> messages, each quoting and rebutting the others.
>
> (In other words, that thread's reading costs pretty effectively
un-targeted
> me.... ;-)
>
> I'm getting the sense that the thread is really about the "Who is my
> audience?" problem, but it would be a great complement to the list if
there
> was some type of presentation which distilled the conversation... instead
> of accreting increasing masses of quotes and rebuttals, if there was some
> mechanism to pare away the unnecessary stuff and make the actual
> conversation more accessible.
>
> Wiki can be used this way, but most people don't want to see their words
> pared away, so unless someone is willing to take some heat as an editor
> this path can be difficult.
>
> I'm just musing, no action item here, no need to reply... I just found it
> ironic that a thread about targeting apparently wasn't tailored for the
> whole audience, that's all.... ;-)
>
> jd
>
>
>
>
>
> John Dowdell, Macromedia Developer Support, San Francisco CA US
> Search technotes: http://www.macromedia.com/support/search/
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