[thelist] Reciprocal Links (commercial)

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Wed Apr 3 03:46:01 CST 2002

Memo from Martin P Burns of PricewaterhouseCoopers

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Hi Michael

It works because of Metcalfe's Law:


The value of a network is proportional to the square of the nodes in it.
Or, the other way of putting it, if you're the only one with a telephone in
the world, it's pretty useless. But when one other person gets one, it's
much more valuable.

That said, the ideal place to get reciprocal links may not be with a direct
competitor, but with a complementary site with different objectives.


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I have a client with a commercial site that is trying to increase his
marketing.  I'm creating a list of possible things he can do, and one of
them is reciprocal links which will increase his traffic and his page
ranking in Google (allegedly).

However, I've never tried this reciprocal linking lark with a commercial
site.  I would be under the impression that sites of a similar nature would
be competitors and I can't imagine any site that would link to them for

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