[thelist] Redoing a site's design from the grounds up

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Thu Apr 11 10:25:01 CDT 2002


Memo from Martin P Burns of PricewaterhouseCoopers

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>It was kind of an open question, both design-wise (how can one
differentiate
>between corporate and personal site) and feature-wise (waht would you
do/not
>do on a personal site).

I think it's the same approach for each, but with different answers to the
following
question:
1) Who is my audience?
2) After visiting my site, what do I want them to
    a) Feel?
    b) Think?
    c) Do?

For a personal site, the answers are probably along the lines of:
a) That you're someone to be trusted (in $field)
b) (i)That you know your stuff in $field
    (ii) That your point of view on $subject is the correct one
c) Depends - for some it will be to hire you, for others it will be to
   adopt your point of view, for others it will be to get in contact for
the purposes of networking...

>Accessibility will be something I'll concentrate on. The site will feature
>content, and as such (hopefully) it won't rely on graphics mainly, but on
>design (balancing the masses, etc).

So (b) will be "That accessibility isn't difficult to achieve, nor does it
necessarily make your site ugly"
(that's one of my objectives too)
Cheers
Martin
(working on my new site: run by CMS (Zope), every page 100% accessible
(although the photos page *could* include longdesc attributes and [d] links
for each image), content separated from layout and presentation with CSS-P
(degrades nicely for NN4 and non-CSS browsers), XML-strict validated (base
template and nearly all pages so far - wrinkling out content bugs rn))

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