At 23:26 -0400 5/10/02, Joshua Olson wrote: > > The biggest thing is to find your own sales pitch. Mine is different for >> different people but for the most part it's talking to them about what >they >> do and then say - Hey you probably need a website don't ya (obviously alot >> better). > >This is where I always run into a problem. Not every business needs a >website, even though they seem to think they do. For example, consider a >two-person, non-affiliated hair salon. What in the world gain could a >company like this have with a website? Yet, my hair stylist asked me about >a website for her struggling little shop. > >I asked her a few questions, and it quickly became apparent that she wanted >an online brochure. To be honest, an online brochure was not going to make >her small company get more revenue each month, and I explained that to her. >I told her the money would be better spent on yellow page advertisement, >printed flyers, and anything else that can actually drive local traffic to >her shop. > >I have strong feelings against acting like a used car salesman, I guess. :) Not true. My sister has a hair salon, and she wants a website because people do web searches for salons that will do bridal parties and such. We actually haven't managed to get together to start working on it yet, but even a brochure/few page site could bring in business, if the proper keywords are used. Yes, yellow pages, flyers, word-of-mouth works, but more people look to the web first, yellow pages second, these days (at least, IMHO). -- Julia Frizzell glyneth at sfad.org http://www.sfad.org/julia http://www.theblackroad.org "Insert pithy quote here."