[thelist] RE: [WD]: Web Standards Project, Phase II

[Glenn Turner]

At 03:23 PM 6/11/2002 +0100, you wrote:
>As for the text vs. graphical ads - are there statistics on this? An obvious
>comparison would be clickthrough for Google's targetted text adverts versus
>another search engine's targetted banners.

Love him or hate him, Nielsen took at look at the effectiveness of Google's
text ads:

http://www.useit.com/alertbox/20010902.html

It's not really a comparison but he believes that Google's ads actually
works, which is more than he's said about most web advertising.

hth,

-g.

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