[thelist] Business name

McCoy, Alan amccoy at goodmanct.com
Thu Jul 18 07:36:01 CDT 2002


Whatever you do, take a moment to think about the different (and
sometimes hidden) ways your new domain could be interpreted.

Example:
The Experts Exchange web site originally picked "expertsexchange.com" as
their domain name. However, when you look at it carefully, the company
name represented in the domain could also be read as "Expert Sex
Change". Fortunately, someone was awake during the design meetings and
realized this potentially fatal (but hilarious) error, prompting them to
change the domain to "experts-exchange.com".

Alan



More information about the thelist mailing list